Dr. Bit-na Seo

Dr. Bit-na Seo is a board-certified plastic surgery specialist and the founding director of Beauty Story. She completed her medical education and residency training in plastic and reconstructive surgery, building her expertise through clinical practice at leading institutions before opening a clinic shaped entirely by her own standards.

Before Beauty Story, she served as a clinical professor at Chosun University Hospital — a teaching role in which she mentored the next generation of surgeons while practising complex reconstructive and aesthetic procedures. She then led two private practices as director, of Lee Ji-yeon Plastic Surgery Clinic and of Ha-an Plastic Surgery Clinic, before founding her own.

Dr. Seo is a full member of seven medical societies, including the Korean Society of Plastic and Reconstructive Surgeons, the Korean Society of Aesthetic Plastic Surgery, the Korean Society of Plastic Surgery Anti-Aging Research, the Korean Society for Stem Cell Treatment, the Korean Society of Aesthetic Plastic Surgery and Laser, and the Minimally Invasive Plastic Surgery Research Society — a combination that places her work at the intersection of structural surgery and regenerative medicine.

Her device and injectable credentials include recognition as a Pharma Research Rejuran Expert, Juvelook Meister and Refilleo Key Doctor, and exclusive membership for Classys. She has filed four patents — spanning bruise and swelling care, stem cells, facial measurement and a multi-wavelength regeneration device.

Her practice is built on listening first: understanding each patient's goals and sense of beauty before any plan is made, then giving honest guidance toward natural-looking results and long-term wellbeing. Every treatment at Beauty Story is planned and carried out by Dr. Seo herself, in a one-patient-per-hour setting.