Strengths
Ten things we've kept.
Meticulous specialists. Our doctors are plastic surgery specialists who look at beauty from both a skin-treatment and a surgical perspective — treatments designed from multiple angles.
A 1:1 customized beauty plan. We never recommend treatments you don't need, and each plan is composed with your budget in mind.
Years of clinical know-how. Our doctors built experience across multiple plastic surgery practices before Beauty Story.
Beauty aging. Anti-aging with beauty added — the concept our clinic is built around.
One patient per hour. Time to be thorough is scheduled in, not squeezed in.
A wide range of devices. Lifting and skin devices are combined into programs, chosen for how they work together.
Systematic aftercare. Each treatment comes with attentive follow-up care.
Genuine products, exact dosage. Injectables are never diluted — treatment should do what it says.
Safety as routine. Thorough sterilization, single-use supplies, and daily checks led by the directors.
Hospitality, trained. Service training every three months — care begins before the treatment room.

More about the clinic
Brand Story
Why does a plastic surgery specialist run a beauty clinic? Because beauty doesn't divide neatly into 'surgery' and 'dermatology'. Beauty Story was opened as one comprehensive beauty class — and this is its story, in five chapters.
Our Doctors
Beauty Story is led by Chief Director Dr. Bit-na Seo, a plastic surgery specialist, together with three directors. Sometimes from a skin-treatment perspective, sometimes from a surgical one — treatments here are designed from multiple angles.
Our Space
Our clinic sits on the fifth floor of the KM Building on Gangnam-daero, a minute from Nonhyeon Station. Inside, private treatment rooms and a quiet reception are designed for one thing: an unhurried visit.