Beautiful Story
The story of Beauty Story, written by plastic surgery specialists.
Why does a plastic surgery specialist run a beauty clinic? Because beauty doesn't divide neatly into 'surgery' and 'dermatology'. Beauty Story was opened as one comprehensive beauty class — and this is its story, in five chapters.
01 · Brand Story
A beauty class by plastic surgery specialists
Over years of clinical practice our doctors built their expertise — and chose to open a beauty clinic rather than a surgery-only practice, out of a deep interest in aesthetics. Not the divided notion of plastic surgery versus dermatology, but one comprehensive beauty class: that wish created Beauty Story.
02 · Beauty Aging
Combining beauty and anti-aging
Everyone wants to look younger. Beauty Story adds one more idea — growing younger, beautifully. We call it beauty aging: treatments gathered not merely to turn back time, but to do it beautifully. If aging is on your mind, beauty aging is our answer to it.
03 · People First
'People first' — our philosophy of care
Even the same procedure changes with the mindset behind it — and so does how the patient feels. At Beauty Story the person always comes first. Amid busy days and real concerns, we work to provide warm care that puts your mind at ease.
04 · Principles
We keep our principles
We aim to offer only treatments whose safety is established — building clinical experience, exchanging knowledge, and researching new devices and products without pause. All of it upholds one principle: accurate, safe treatment, down to the smallest detail.
05 · Storytelling
A beauty story written with a happy heart
Beauty Story set out to be a companion for healthy living — sharing not just today's treatment but the habits that keep skin well over time. As your regular doctors, we stay open to every question, and keep building a beauty class where happiness is shared.
More about the clinic
Our Doctors
Beauty Story is led by Chief Director Dr. Bit-na Seo, a plastic surgery specialist, together with three directors. Sometimes from a skin-treatment perspective, sometimes from a surgical one — treatments here are designed from multiple angles.
Why Beauty Story
Meticulous specialists. Our doctors are plastic surgery specialists who look at beauty from both a skin-treatment and a surgical perspective — treatments designed from multiple angles.
Our Space
Our clinic sits on the fifth floor of the KM Building on Gangnam-daero, a minute from Nonhyeon Station. Inside, private treatment rooms and a quiet reception are designed for one thing: an unhurried visit.